The Rolex Submariner, a watch synonymous with diving prowess and enduring style, has captivated collectors and enthusiasts for generations. Within its diverse lineup, certain models have achieved iconic status, transcending mere timekeeping to become coveted symbols of luxury and prestige. One such model, the "Hulk," with its vibrant green bezel and robust build, stands out as a particularly sought-after piece. While the reference 116610LV, popularly known as the "Hulk," is no longer in production, its legacy continues to resonate, especially amongst those seeking an all-gold variation—a dream for many, a reality for few. This article delves deep into the world of the all-gold Hulk Rolex, exploring its history, market value, and the allure that drives its continued popularity despite its discontinued status.
Rolex Hulk Discontinued: The End of an Era
The Rolex Submariner 116610LV, affectionately nicknamed the "Hulk" due to its striking green Cerachrom bezel, enjoyed a significant period of production before its discontinuation. This vibrant green, resistant to fading and scratches, was a departure from the traditional black bezel, instantly making the Hulk a distinctive and highly desirable timepiece. Rolex has always priced the green Submariner 116610LV slightly higher than the standard black Submariner 116610LN. For instance, the last published manufacturer’s suggested retail prices (MSRPs) before both models were discontinued in 2020 reflected this difference. The discontinuation sparked a wave of speculation and increased demand, pushing prices on the pre-owned market to significantly exceed the original MSRP. This cemented the Hulk's place in horological history, transforming it from a desirable watch into a highly collectible item. The reason for its discontinuation remains somewhat shrouded in mystery, with speculation ranging from material sourcing difficulties to Rolex's strategic product lifecycle management. Regardless of the reason, the discontinuation only served to heighten the Hulk's desirability.
The Allure of Gold: Rolex Submariner 18k Gold Price and Beyond
While the original Hulk was crafted from stainless steel, the allure of gold has always been a powerful force in the luxury watch market. The idea of a solid gold Hulk, combining the iconic green bezel with the richness of precious metal, is a captivating proposition for many collectors. However, Rolex never officially produced a full 18k gold version of the 116610LV. This absence only fuels the desire, leading to custom modifications and a fervent search for alternative gold Submariner models. This brings us to the discussion of Rolex Submariner gold models in general and their pricing.
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